Your research should be based on verifiable evidence gathered from reliable business sources.  You will find it useful to use the databases and resources available in the library.  The following is a link to a resource page:  Business Management: Start Reading   Once you link to the page, select Industries from the menu. 

Submit a draft of the following section of your Business Plan for review.  Keep in mind that some categories may not apply to your business.  Please submit the assignment in paragraph format.  The assignment questions are to guide your research, do not include them in your assignment.


  • What is the industry category that your business falls in?
  • What trends exist in the market/industry?
  • Is the market/industry growing?
  • What is the status of technology?
  • How many competitors exist (keep in mind that your competitors do not have to do exactly what you do to be considered competitors)?


  • What are the demographics of your customers?
  • Where are they?
  • How far will they travel?
  • How many are there?
  • How do you find them?
  • How do you communicate with them?