Live Nation Entertainment

Horizontal Integration is a type of strategy pursued by a company in order to strengthen its position in the industry. 

Within your Thompson (2022) text, read the Chapter 6 Assurance of Learning Exercise #1 related to Live Nation ( and respond to the following questions:

  • How  has the company used horizontal mergers and acquisitions to strengthen its      competitive position?
  • Are these moves primarily offensive or defensive? Please explain.
  • Has either Live Nation or Ticketmaster achieved any type of advantage based on the timing of its strategic moves?  
  • Relate   your response to each of the above to our coursework (Thompson text) from this week.

Submission Details: 

  • Your      analysis must be driven by facts, research, and data.
  • Your      analysis should be between 1000 words.
  • Incorporate      a minimum of at least our      course text and one non-course scholarly/peer reviewed source in your      paper. All written assignments must include a      coverage page, introductory and concluding paragraphs, reference page, and      proper in-text citations using APA guidelines.