THE SUMMARY AND SWOT ANALYSIS ARE ALREADY DONE. I JUST NEED HELP THE THE REST. I HAVE TO MAKE THIS MARKETING PLAN ON A PRODUCT OR SERVICE THAT DOES NOT EXIST CURRENTLY. SO I DECIDED TO MAKE IT ABOUT TELEPORTATION ELEVATORS. PLEASE READ THE SUMMARY AND SWOT ANALYSIS TO FURTHER UNDERSTAND. THANK YOU!

1. Title Page

a. the name of the product/ brand for which the marketing plan has been prepared b. the time period for which the plan is designed (e.g., 2020-2021)

c. the persons and positions of those submitting the plan d. the date of submission of the plan

2. Executive Summary

a. One- to three-page summary of the entire plan (include a brief introduction, the major aspects of the plan, and a budget statement)

3. Table of Contents

4. Introduction

a. Discussion of the product and brand, origin of the idea, importance/purpose of the product, reason why consumer should care, what customer need will be met or problem resolved by the product

5. Situation Analysis (ALREADY DO, SEE ATTACHMENT)

a. SWOT (incl. environmental conditions such as economic, social, political, legal, or cooperate environments)

b. Industry analysis

c. Customer analysis

d. Company analysis+ Competitive analysis +Core competency and sustainable competitive advantage of your business (brand/product)

6. Strategic Focus and Plan a. Mission

b. Goals and Marketing objectives

7. Market-Product Focus

a. Segmentation Strategy

b. Target markets

c. Points of difference and positioning base

i. Also, devise a positioning statement.

8. Marketing Program

a. Product strategy b. Price strategy

c. Promotion strategy

d. Place (distribution) strategy

9. Implementation Plan, Evaluate and Control a. Plan to implement the strategies

b. Plan to evaluate and control the strategies